ADA (Analytical Data Agent) is an Artificial Intelligence-powered data analysis tool that transforms complex data into actionable insights through decision intelligence. Using natural language, it answers WHAT CHANGED by detecting critical shifts in metrics and patterns. The WHY behind changes is revealed through automated correlation analysis and contributor identification. For HOW TO IMPROVE, ADA performs root cause analysis and recommends data-driven solutions. It identifies high-impact segments and opportunities by analyzing customer behavior, market trends, and operational data. Features include automated analysis, predictive insights, and quality monitoring. Enterprise-ready with robust security, ADA integrates multiple data sources for real-time analytic